According to most employers, more than one-fourth of college graduates are not just bad writers, but also lack appropriate communication skills for day-to-day operations. As a result, more than $3.1 billion is spent yearly on remedial writing training. So, where…

Here's what I learnt after launching my event startup, Kashmakash, in Aurangabad, a city with a lot of heritage and art, forgotten over years.

Here's when and how you should approach content marketing make it work for your business and give you phenomenal results.

Wish to create the perfect logo that appeals to your client and their customers and stands out too? Here's a tried and tested process for it.

During an impromptu meet with some founders, the conversation drifted towards digital marketing. One of the founders was talking excitedly about their startup when his co-founder jumped in. “Which channel do you think Akshat, has the most ROI for a…

You are all set to start your new business. Your logo is set, your theme is ready, your website is up and running. So, what’s next? Well, it’s time you get an intro video for your brand. Why? Well, don’t…

“When typography is on point, words become images.” ― Shawn Lukas Choosing the right font for your project, be it a blog, a poster, a website or a business card, determines how your design is going to be perceived. Fonts…

“Design is the silent ambassador of your brand” – Paul Rand. In the present times, the race is to be a brand that connects with the audience and outstands the competition. In the process of making a brand, a favourite…