For the love of good copy: Why your content is missing the mark and not translating into conversions.
According to most employers, more than one-fourth of college graduates are not just bad writers, but also lack appropriate communication skills for day-to-day operations. As a result, more than $3.1 billion is spent yearly on remedial writing training. So, where…
Marketing in the millennial era: How to attract the fastest-growing group of consumers in the world.
Millennials (born between 1981 and 1996) in today’s fast-paced, competitive landscape are one of the leading consumer groups that’s 75 million strong. With approximately $200M in annual purchasing power and an active, powerful social media presence, they’re dictating not just…