Tactics vs Strategy: Why Most of the Digital Channels Will Not Work For Your Startup
During an impromptu meet with some founders, the conversation drifted towards digital marketing. One of the founders was talking excitedly about their startup when his co-founder jumped in. “Which channel do you think Akshat, has the most ROI for a…
Key Takeaways from a Developer Outreach Activity
We recently worked on sponsoring a conference on behalf of one of our clients. The sponsorship and presence at the conference was a part of a larger Developer Outreach program that we’re running for them. The sponsorship included hosting a…
An Introduction to Developer Outreach Program
Reaching out to engineers as a specific user group has been in practice for sometime now. Traditionally more focussed towards getting them to use a certain toolset, software or maybe a framework – attracting great talent has now taken the…
What is Growth Hacking and How it Differs From Digital Marketing
Growth hacking is one of the most talked about terms in the recent past. It has been received with mixed emotions – some people have jumped the growth hacking bandwagon proudly tagging themselves as one while some scoff at it,…