With the pandemic disrupting the global markets, small-to-big businesses, and every other sector in our lives, navigating the truly unprecedented…
For the love of good copy: Why your content is missing the mark and not translating into conversions.
Good copy positions your products as must-haves, creates a long-lasting bond with your audience, sets you apart from other players…
Key Learnings From My First Event Startup
Here’s what I learnt after launching my event startup, Kashmakash, in Aurangabad, a city with a lot of heritage and art, forgotten over years.
Content Marketing and Its Phenomenal Results
Here’s when and how you should approach content marketing make it work for your business and give you phenomenal results.
10 Steps To Design The Perfect Logo For Your Client
Wish to create the perfect logo that appeals to your client and their customers and stands out too? Here’s a tried and tested process for it.
Marketing in the millennial era: How to attract the fastest-growing group of consumers in the world.
Millennials (born between 1981 and 1996) in today’s fast-paced, competitive landscape are one of the leading consumer groups that’s 75…
Tactics vs Strategy: Why Most of the Digital Channels Will Not Work For Your Startup
During an impromptu meet with some founders, the conversation drifted towards digital marketing. One of the founders was talking excitedly…
How To Create a Great Intro Video for Your Business
You are all set to start your new business. Your logo is set, your theme is ready, your website is…
How The Right Typography Can Do Wonders For Your Design
“When typography is on point, words become images.” ― Shawn Lukas Choosing the right font for your project, be it…
Don’t Fear Failure-Taking Risks In Copywriting
At a client luncheon, not so long ago, the discussion somehow swayed to what the client’s key learning was with…