We recently worked on sponsoring a conference on behalf of one of our clients. The sponsorship and presence at the conference was a part of a larger Developer Outreach program that we’re running for them. The sponsorship included hosting a…

Reaching out to engineers as a specific user group has been in practice for sometime now. Traditionally more focussed towards getting them to use a certain toolset, software or maybe a framework – attracting great talent has now taken the…