Plum had audacious goals and they needed a marketing partner that could help them get there, fast. We worked with the founders on building a scalable marketing framework that allowed Plum to acquire customers at an incremental pace.
Experiment driven execution to identify the most profitable channels, the right audience and the best way to get the message across. Creating a multi-touch funnel that spans across website, social media, paid and organic execution to deliver a strong user acquisition and growth numbers.
Date range: In the last 365 days | Frequency: Monthly
Paid Acquisition Funnel
Built the paid acquisition strategy that formed the bedrock of lead generation in a scalable way, mindful of the CAC.
Built and executed a multi-level content strategy including e-books, newsletters and microsites that covered the complete funnel - right from driving awareness, building engagement, traffic generation and lead capture.
Design and Campaign Support
Book a no-strings attached 45 min discovery call to see if we can help with your business challenges.