Looking to accelerate your B2B business with enterprise marketing strategies?
What is enterprise marketing and how can it help you?
As a small business or startup, you have limited funds and bandwidth, the two things that marketing notoriously can eat up. However, without effective marketing, your brand won’t stand out from the competition, and your product or service won’t be noticed by your customers.
Enterprise marketing on the other hand isn’t limited to a marketing team. Using a combination of integrated multi-channel strategies and cross-departmental teams, enterprise marketing can take your marketing campaigns to the next level and drive growth and expansion.
Why Every B2B Marketer Needs This Ebook
There’s enough information online about what marketing messiahs and lead generation legends are doing, but there’s a distinct lack of fundamental knowledge about how you can craft your own B2B playbook, rather than copying existing ones.
This ebook goes over marketing tactics and why they’re important, helping you become a better B2B marketer. You will learn how to identify the right targets for your business, figure out your ideal customer profile and map out purchase journeys. These topics will grant you foresight, and allow you to create your own playbook, one that will take your brand to the next level.
Some of the topics included in this book are:
Identifying the Right Customers
If your team doesn’t know who your business is selling to, how will they effectively market your brand? From optimizing resources to curating content, accurate profiles and personas can help your company finetune your product offerings and sales methodologies.
Brand Storytelling and Community
In today's changing landscape, consumers are increasingly dropping faceless brands and entities for companies that connect and engage with them. With the help of effective brand storytelling, your marketing campaigns won’t just capture eyeballs, they’ll capture hearts. This will allow your brand to build a community of loyal, dedicated fans.
It’s no secret that content is king. After all, 88% of B2B marketers practice content marketing. But what exactly does all of this entail? From blogs to social media and videos, we will go over a host of strategies that you can use to generate more traffic, secure leads, and drive sales for your business.
Leveraging Account Based Marketing
Account-based Marketing (ABM) is a dedicated growth strategy that can be used by your marketing and sales teams to design customized purchasing experiences for high-value accounts. Remember, 20% of your customers result in 80% of your business, and so your sales cycle must be optimized and targeted at those customers.
Excited to learn about these things and more?
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