The concept behind the brand identity was inspired by a combination of mathematical fractals and ‘The dining philosophers problem’. This is a famous problem in computer science used to demonstrate common issues in concurrent programming. Fractals are infinitely complex patterns that denote dynamic systems.
Minimal - Modern - Bold
A concept-led abstract symbol that subtly depicts the two concepts mentioned above. The word mark is bold, confident & modern, using a minimal sans serif typeface and is designed to complement the symbol effortlessly.
A brief look at how this identity and brand language has evolved over the years:
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