Airavana

Airavana is a data privacy and data security company that enables enterprises to accurately discover and secure personal data of customers and employees to keep it protected in the cloud.

Their vision is to become a trusted leader in privacy and data security operations making the cloud a secure, convenient, accountable and economical place for enterprises. Airavana approached Ghaas to redefine their existing brand identity as they prepared to launch their product. This included guidance on brand strategy and positioning, creating the visual identity and building a harmonious brand experience through a consistent design language.

Services Provided
Brand Strategy
Visual Identity
Landing Page Design

airavana banner

Objective

  • Create a concept-led identity design
  • Build consistency through a harmonious brand experience
  • Develop brand guidelines to help build recognition and reputation
airavana banner

Design strategy

Minimal - Modern - Confident
Construct an abstract, reductive symbol evoking a sense of dependability. Simplifying the core essence of the brand attributes into an abstract form that evokes a sense of trust, transparency and privacy.

airavana banner
airavana banner
airavana banner

Concept

Including elements of the brand name within the symbol helps with greater brand recall. This mark combines the letter ‘A’ & the ‘cloud’ with elements of transparency. The geometric sans serif wordmark has been subtly customised to pair seamlessly with the symbol.

airavana banner
airavana banner
airavana banner

Visual Language

Their vision is to become a trusted leader in privacy and data security operations making the cloud a secure, convenient, accountable and economical place for enterprises. Airavana approached Ghaas to redefine their existing brand identity as they prepared to launch their product.

airavana banner
airavana banner
airavana banner
airavana banner
airavana banner

Book a no-strings attached 45 min discovery call to see if we can help with your business challenges.