Airavana
Airavana is a data privacy and data security company that enables enterprises to accurately discover and secure personal data of customers and employees to keep it protected in the cloud.
Their vision is to become a trusted leader in privacy and data security operations making the cloud a secure, convenient, accountable and economical place for enterprises. Airavana approached Ghaas to redefine their existing brand identity as they prepared to launch their product. This included guidance on brand strategy and positioning, creating the visual identity and building a harmonious brand experience through a consistent design language.
Services Provided
Brand Strategy
Visual Identity
Landing Page Design
Objective
- Create a concept-led identity design
- Build consistency through a harmonious brand experience
- Develop brand guidelines to help build recognition and reputation
Design strategy
Minimal - Modern - Confident
Construct an abstract, reductive symbol evoking a sense of dependability. Simplifying the core essence of the brand attributes into an abstract form that evokes a sense of trust, transparency and privacy.
Concept
Including elements of the brand name within the symbol helps with greater brand recall. This mark combines the letter ‘A’ & the ‘cloud’ with elements of transparency. The geometric sans serif wordmark has been subtly customised to pair seamlessly with the symbol.
Visual Language
Their vision is to become a trusted leader in privacy and data security operations making the cloud a secure, convenient, accountable and economical place for enterprises. Airavana approached Ghaas to redefine their existing brand identity as they prepared to launch their product.
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