- Create a concept-led identity design
- Build consistency through a harmonious brand experience
- Develop brand guidelines to help build recognition and reputation
Minimal - Modern - Confident
Construct an abstract, reductive symbol evoking a sense of dependability. Simplifying the core essence of the brand attributes into an abstract form that evokes a sense of trust, transparency and privacy.
Including elements of the brand name within the symbol helps with greater brand recall. This mark combines the letter ‘A’ & the ‘cloud’ with elements of transparency. The geometric sans serif wordmark has been subtly customised to pair seamlessly with the symbol.
Their vision is to become a trusted leader in privacy and data security operations making the cloud a secure, convenient, accountable and economical place for enterprises. Airavana approached Ghaas to redefine their existing brand identity as they prepared to launch their product.
Book a no-strings attached 45 min discovery call to see if we can help with your business challenges.