Millennials (individuals aged 18 to 35 years old) are the fastest-growing consumer group in the world with a strength of 75 million in the U.S. alone. With a spending power that's projected to surpass trillion by the end of 2020, they are also influential buyers that brands everywhere are trying to actively attract and engage with.
For brands looking to scale, it's business imperative that you understand what exactly millennials want and ultimately, expect from a product/service and a marketing message if you want to successfully market to them.
