fitato logo

Consulting CMO and Full Stack Growth Marketing

fitato app

Fitato: Your Fitness Freedom

Fitato is a mobile-based fitness membership solution that gives access to multiple gyms and fitness studios to its users.

4X

monthly app installs

25X

revenue growth

15%

conversion rate

35%

retention rate

The Story

Fitato was started by two college friends with a dream to revolutionise the fitness industry.

With $100K in seed funding, they created a technology platform that enables a user to access any gym or fitness studio across the town. They partnered with 100 gyms and fitness studios in Pune. Things were going according to plan until they went out and started selling their Fitato memberships.

Fitato eventually reached out to us and engaged us for building their growth story.

Period of engagement: 10 months (contd.)

Fitato

The Problem

Fitato is a high growth startup. The challenge was to build the processes that would script the growth story. We began our engagement by running some experiments to clearly identify what the problems were.

who icon

Who
are Fitato's audience?

where icon

Where
do you reach them?

how icon

How
do you explain Fitato to them?

fitato design

The Framework

prospects

Prospects

Who are we trying to attract

Identify cohorts, profile, pain points, queries

playbooks

Playbooks

How do we attract traffic

Content, Positioning, Branding, Advertising Affiliates, Build Channels, Differentiate

platform

Platform

How are we capturing prospects

Pique interest, Nurture Funnels, landers, analytics, email campaigns, CRM

product

Product

How do we convert users

Onboarding, word of mouth, virality

fitato results screens fitato results screens

Platforms/Tools Used

Content Marketing

Facebook Ads

Google Ads

Website Optimisation

Landing Pages/CRO

Search Engine Optimization

Mobile Marketing

Email Marketing

App Store Optimization

Mobile Analytics

Growth Model

Community Building

Let's script your growth story

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