Fitato: Your Fitness Freedom
Fitato is a mobile-based fitness membership solution that gives access to multiple gyms and fitness studios to its users.
4X
monthly app installs
25X
revenue growth
15%
conversion rate
35%
retention rate
The Story
Fitato was started by two college friends with a dream to revolutionise the fitness industry.
With $100K in seed funding, they created a technology platform that enables a user to access any gym or fitness studio across the town. They partnered with 100 gyms and fitness studios in Pune. Things were going according to plan until they went out and started selling their Fitato memberships.
Fitato eventually reached out to us and engaged us for building their growth story.
Period of engagement: 10 months (contd.)
The Problem
Fitato is a high growth startup. The challenge was to build the processes that would script the growth story. We began our engagement by running some experiments to clearly identify what the problems were.
Who
are Fitato's audience?
Where
do you reach them?
How
do you explain Fitato to them?
The Framework
Prospects
Who are we trying to attract
Identify cohorts, profile, pain points, queries
Playbooks
How do we attract traffic
Content, Positioning, Branding, Advertising Affiliates, Build Channels, Differentiate
Platform
How are we capturing prospects
Pique interest, Nurture Funnels, landers, analytics, email campaigns, CRM
Product
How do we convert users
Onboarding, word of mouth, virality
Platforms/Tools Used
Content Marketing
Facebook Ads
Google Ads
Website Optimisation
Landing Pages/CRO
Search Engine Optimization
Mobile Marketing
Email Marketing
App Store Optimization
Mobile Analytics
Growth Model
Community Building