Fitato: Your Fitness Freedom
Fitato is a mobile-based fitness membership solution that gives access to multiple gyms and fitness studios to its users.
monthly app installs
Fitato was started by two college friends with a dream to revolutionise the fitness industry.
With $100K in seed funding, they created a technology platform that enables a user to access any gym or fitness studio across the town. They partnered with 100 gyms and fitness studios in Pune. Things were going according to plan until they went out and started selling their Fitato memberships.
Fitato eventually reached out to us and engaged us for building their growth story.
Period of engagement: 10 months (contd.)
Fitato is a high growth startup. The challenge was to build the processes that would script the growth story. We began our engagement by running some experiments to clearly identify what the problems were.
are Fitato's audience?
do you reach them?
do you explain Fitato to them?
Who are we trying to attract
Identify cohorts, profile, pain points, queries
How do we attract traffic
Content, Positioning, Branding, Advertising Affiliates, Build Channels, Differentiate
How are we capturing prospects
Pique interest, Nurture Funnels, landers, analytics, email campaigns, CRM
How do we convert users
Onboarding, word of mouth, virality
Search Engine Optimization
App Store Optimization