Are You Struggling To Engage With Gen Y?

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Why Millenials Matter

Millennials (individuals aged 18 to 35 years old) are the fastest-growing consumer group in the world with a strength of 75 million in the U.S. alone. With a spending power that's projected to surpass trillion by the end of 2020, they are also influential buyers that brands everywhere are trying to actively attract and engage with.

For brands looking to scale, it's business imperative that you understand what exactly millennials want and ultimately, expect from a product/service and a marketing message if you want to successfully market to them.

If you are looking to market to the highest spending consumer segment, download the free Ebook to learn about:

  • Why Should You Associate Your Brand With The Right Social Causes?

    63% of millennials prefer buying from and recommending brands that are public with their support for social causes. The catch, however, is that different millennial segments rally towards different causes.
  • Which Social Media Platform Is The Most Suitable For Your Brand?

    Almost 88% of 18 to 29-year-olds and 78 percent of 30 to 49-year-olds use a minimum of one social media channel. But each channel needs a different kind of communication to engage with Gen Y.
  • Why Is It Important To Let Go Of Traditional Advertising?

    22% of millennials might be open to making a large purchase simply because they saw an online influencer endorsing you. The right influencer marketing can make your product a hit with Gen Y.
  • How To Use Your Brand's User Reviews For Marketing?

    For 91% of the millennials, online reviews are akin to personal recommendations. Generating positive user-generated content for your brand needs an air-tight strategy. Brands like Coco-Cola are acing it.

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We've got data-trends, strategies from top-companies, and tactics to help you make the perfect marketing strategy for your brand to engage with millennials.

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